options crt; out palda; doc SALES 'Current Year Sales in Thousands of Current Year Dollars'; doc ADVER 'Advertising Outlay in Thousands of Current Year Dollars'; doc INC 'Disposable Personal Income in Billions of Current Year Dollars'; doc DUM1 'Dummy Variable equals 1 during 1908-1914, else 0'; doc DUM2 'Dummy Variable equals 1 during 1915-1925, else 0'; doc DUM3 'Dummy Variable equals 1 during 1926-1940, else 0'; ?Source: Kristian S. Palda, The Measurement of Cumulative ? Advertising Effects, Englewood Cliffs, NJ: Prentice- ? Hall, 1964, Table 1, p. 23, Table 2, pp. 32-33 and Table ? 6, p. 43. load; norepl; smpl 8,60; inc=inc; end; noprint; freq a; smpl 7,60; load @YEAR SALES ADVER INC DUM1 DUM2 DUM3; 1907 1016 608 . 1 0 0 1908 921 451 29.5 1 0 0 1909 934 529 30.2 1 0 0 1910 976 543 30.5 1 0 0 1911 930 525 31.9 1 0 0 1912 1052 549 33.9 1 0 0 1913 1184 525 34.8 1 0 0 1914 1089 578 35.8 1 0 0 1915 1087 609 40.2 0 1 0 1916 1154 504 47.8 0 1 0 1917 1330 752 55.2 0 1 0 1918 1980 613 62.3 0 1 0 1919 2223 862 63.3 0 1 0 1920 2203 866 71.5 0 1 0 1921 2514 1016 60.2 0 1 0 1922 2726 1360 60.3 0 1 0 1923 3185 1482 69.7 0 1 0 1924 3351 1608 71.4 0 1 0 1925 3438 1800 73.0 0 1 0 1926 2917 1941 77.4 0 0 1 1927 2359 1229 77.4 0 0 1 1928 2240 1373 77.5 0 0 1 1929 2196 1611 83.1 0 0 1 1930 2111 1568 74.4 0 0 1 1931 1806 983 63.8 0 0 1 1932 1644 1046 48.7 0 0 1 1933 1814 1453 45.7 0 0 1 1934 1770 1504 52.0 0 0 1 1935 1518 807 58.3 0 0 1 1936 1103 339 66.2 0 0 1 1937 1266 562 71.0 0 0 1 1938 1473 745 65.7 0 0 1 1939 1423 749 70.4 0 0 1 1940 1767 862 76.1 0 0 1 1941 2161 1034 93.0 0 0 0 1942 2336 1054 117.5 0 0 0 1943 2602 1164 133.5 0 0 0 1944 2518 1102 146.8 0 0 0 1945 2637 1145 150.4 0 0 0 1946 2177 1012 160.6 0 0 0 1947 1920 836 170.1 0 0 0 1948 1910 941 189.3 0 0 0 1949 1984 981 189.7 0 0 0 1950 1787 974 207.7 0 0 0 1951 1689 766 227.5 0 0 0 1952 1866 920 238.7 0 0 0 1953 1896 964 252.5 0 0 0 1954 1684 811 256.9 0 0 0 1955 1633 789 274.4 0 0 0 1956 1657 802 292.9 0 0 0 1957 1569 770 308.8 0 0 0 1958 1390 639 317.9 0 0 0 1959 1387 644 337.3 0 0 0 1960 1289 564 351.8 0 0 0